PROJECT MANAGER

AGENCY: PAPER GARDEN RECORDS // PARTNER: THE FRYE COMPANY

Context: An American icon, Frye can be seen on the streets all around the world. Worn by the courageous and the cool, chosen for its inimitable style and uncompromising quality. Frye is a longtime favorite of rock stars and celebrities alike. Paper Garden is a music & art-centric creative agency and record label based in Downtown Brooklyn, with a longstanding history of vinyl releases. When Frye had the opportunity to host a series of vinyl listening parties in 8 cities across the US in honor of Brother Osborne’s latest record, Port St. Joe, they tapped Paper Garden ensure the series ran smoothly.

My role: As the project manager, I was responsible for all promotion and production logistics, as well as content creation and recapping. Additionally, I was responsible for identifying and securing Master & Dynamic and Crosley as additional campaign partners.

The results: The listening parties were such a success that Frye extended our one-day in-store activation to a full-month installation.

skills: project management, content production, event logistics, client relations

DIGITAL ASSETS DESIGN

Dedicated promo email to Paper Garden Record’s community