NY + NJ PARTNERSHIPS AND EVENTS COORDINATOR
GREEN MOUNTAIN ENERGY COMPANY
Context: Green Mountain Energy is a wind and solar company on a mission to change the way power is made through the power of consumer choice. In New York and New Jersey, Green Mountain employs a field marketing strategy to connect with local communities and spread awareness for their 100% renewable electric supply service.
My role: I designed and implemented the sponsorship and event strategy for GME's regional field teams. I produced an average of 50 activations per month, handling everything from event prospecting, to negotiation of sponsorship fees, activation design and production, pre-event logistics, insurance, permits, vendor payments, staffing and post-event reporting.
The results: Under my tenure, I increased our total event days by 20% and our NY and NJ sales teams saw record sales, regularly achieving 120% of goal across all teams. I built our book of business to over 200+ local and national partner accounts, for which I was the sole account manager.
